About Us

Every life is invaluable and every journey should be safe.

The story of Dystractless at RVR City AI began with witnessing the growing toll of preventable tragedies on our roads. Each year, distracted driving claims lives that never should have been lost, moments of inattention turned irreversible. Meanwhile, the very tech companies capable of preventing these tragedies continue to design systems that normalize phone use behind the wheel. Their so-called “safety” features whether through CarPlay, Android Auto, or other in-vehicle integrations, keep attention on the screen, because attention sells. Whether it’s you using their “safer” apps or others watching a tragedy unfold online, the result is the same: distraction wins, and lives are lost.

For too long, innovation has focused on convenience over consequence. We’ve accepted distraction as an unavoidable part of modern life even when the cost is measured in human lives. At RVR City AI, we saw a responsibility to challenge that norm. We believe that technology should serve as a safeguard, not a source, of danger.

Dystractless was created out of that conviction to make accountability as integral to driving as the seatbelt once became. It’s not about restriction; it’s about awareness. It’s about restoring focus to the one task that truly matters when behind the wheel: arriving safely.

Why It Matters

Every day, lives are changed in an instant because a message, a notification, or a moment of curiosity took priority over safety. These are not accidents they are preventable outcomes of a distracted culture. We cannot wait for the next tragedy to demand change; we must create it ourselves. Dystractless represents that change a step toward a future where technology protects rather than tempts, and where every journey ends the way it should: safely.